Evidence-based investing
Our investment philosophy is entirely evidence-based. Learn more about why we believe this is the best approach.
A higher probability of success
Very few active fund managers beat the market in the long run. That’s why we exclusively use passive, or evidence-based, investing – an approach that’s grounded in world-leading scholarship and extensive research.
Evidence-based or Smart Investing, involves buying and holding a highly-diversified portfolio of low-cost funds, which provide you with a higher probability of never underperforming the market.
Minimised costs
Active investing isn’t just ineffective in the long term, it’s expensive too. Hiring an expert to try and outperform the market costs significant time and money which could be put to better use.
We’ll never invest your money in actively-managed funds. Instead, we keep costs low which leaves more of your money invested. This gives you higher compounded returns throughout your investment timeline.
A blended approach
We blend evidence-based investing, transparent fees and goals-based financial planning to achieve the best possible outcomes for our clients.
In doing so, we ensure that the focus is always on delivering your ambitions and aspirations, not selling products. You first, solutions second.
The value of investments and the income from them may go down. You may not get back the original amount invested.
Production
